Accelerating Business Growth

Sunday, December 04, 2005

Understanding Who Your Clients Actually Are?

Do you know what your clients actually look like?

Is there a specific profile of business or person that you are trying to target?

If you don’t currently have a clear picture of a typical client / customer (I use these two words interchangeably) then how do you know the best form of marketing activities to target people or businesses most likely to buy your products or services?

The most important first step in developing you Business Growth Strategy is to establish exactly what your current clients looks like.

Some business try to define their ideal client before clearly understanding what their current profile client, and these can be very different.

Maybe take some time out of your busy schedule to evaluate your current client base and to establish whether you current clients are actually the profile you want to be working with long term.

In a lot of businesses over 80% of the profit is generated by approximately 20% of the customers.

Is this the same for your company?


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